First of all:
What does it mean to sell well?
At Si Real Estate we understand selling a property well when 3 factors are met:
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Customer satisfaction has to be total, and in this case we are referring to both the seller’s and the buyer’s experience.
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Sell the home at market price, avoiding low offers.
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Sell the home in a short time, avoiding stagnation in the market and exhausting processes.
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Avoid, absorb and manage situations between the signing of the deposit and the signing of the deed.
What challenges does it entail to obtain a good sale of a property?
Selling real estate can be challenging, but with the right strategies, you can significantly increase your chances of success in the market. From initial preparation to effective marketing, every step is crucial to highlighting your property and attracting potential buyers. In this article, we explain what steps we follow to sell a real estate property well:
1. Home Staging: Preparation for Success
Home staging is a technique that consists of preparing a property for sale so that it shows its full potential. This can include everything from cleaning, small repairs, painting and organizing the space to decorating with carefully selected furniture and accessories.
The objective pursued is to improve the visiting experience so that the buyer sees themselves living in that house. It also offers the advantages of giving decoration ideas and the use of space. If Real Estate we have our own professional home staging service, so it does not entail any expense for the seller client.
2. Comprehensive Marketing: Beyond the Conventional
In addition to classic real estate marketing, it is absolutely necessary today to take advantage of the digital tools and platforms available to reach a broader audience. This includes:
- Premium Positioning in Real Estate Portals: Highlighting your property as high as possible in the best real estate portals increases its visibility and exposure to potential buyers.
- Professional Photo Report: High-quality images are essential to capture the attention of online buyers. A professional photo report will highlight the best aspects of your property and generate interest.
- Virtual Tours: We value our clients’ time, so offering virtual tours and guided videos allows potential buyers to explore the property from the comfort of their homes, which can be especially helpful for those who are out of town or who have busy schedules. Content on
- Social Networks: We use platforms such as Instagram to promote your property. With friendly videos we offer a unique experience to our followers by showing the properties, thus reaching a wider audience. Posting photos, videos, and other related content can generate interest and increase your chances of finding potential buyers.
In summary:
Selling real estate successfully requires more than simply listing it on the market. It is necessary to prepare it properly, highlight its best features and reach the right audience through a comprehensive marketing strategy. From home staging to social media promotion, each step is crucial to maximize the value of your property and close the sale successfully.
